What does heat buy?
No listing fee, no monthly plan. Money buys heat, and heat burns off — so a position costs a rate, not a price. Paid Heat is the ranking power; earned Embers add a small capped boost on top. Put in an amount and see what it would do to the board that exists right now.
| Stays inside | for about |
|---|---|
| top spot | 23 hours |
| top 3 | over 24h |
| top 5 | over 24h |
| top 10 | over 24h |
One assumption sits under every number here: that nobody else pays. On a board whose whole point is that people keep paying, that is wrong more often than it is right. Read each duration as the longest a position could last, never as how long it will.
Why it is a rate, not a price
Every listing loses half its heat every 18 hours, continuously. The listing at #1 burns at 2× that rate and #2 at 1.35×, so the top of the board drains fastest and no single payment parks there. That is the difference between this and an ad slot: you rent attention by the hour, and the rent goes up as you climb.
One thing worth knowing before you spend: two listings close together tend to lock. Whichever is in front burns faster, falls back, and they swap — so a narrow lead is not a gap, it is a tie that keeps changing hands.
HOW LISTING WORKSThe mechanic in full: why the top burns →